Technology company Meta announced that it has partnered with sports and lifestyle brand Oakley to introduce a new category of Performance AI glasses. These glasses will integrate Oakley’s design with Meta’s advanced technology to provide enhanced insights into physical performance and facilitate sharing achievements both during and outside of athletic activities. The product launch will be supported by a global campaign featuring athletes, including World Cup champion Kylian Mbappé and three-time Super Bowl MVP Patrick Mahomes.
The Oakley Meta HSTN is designed for both athletes and fans, allowing users to capture activities hands-free with a built-in camera that records from a unique point of view. The glasses feature integrated open-ear speakers, enabling playback of music, podcasts, and other audio without blocking ambient sound. With an IPX4 water resistance rating, the device is suited for use in various conditions, supporting active lifestyles.
These glasses offer extended battery life, providing up to eight hours of typical use and up to 19 hours on standby when fully charged. A quick charge feature allows the battery to reach 50% capacity in 20 minutes, and a portable charging case provides an additional 48 hours of use. The camera records video in Ultra HD (3K) quality, capturing moments with high resolution.
Equipped with Meta’s AI assistant, the Oakley Meta HSTN offers performance-enhancing features, such as providing real-time information like wind conditions for sports activities or enabling hands-free recording by voice command. The AI assistant supports a variety of inquiries to assist users in improving performance or accessing relevant information while engaged in their activities.
HSTN Launches July 11 With Global Campaign Featuring Elite Athletes and Debuts At Major Sporting Events
The limited-edition Oakley Meta HSTN will be available for preorder beginning July 11th, priced at $499, with the full collection launching later this summer starting at $399. The product will initially be sold in the United States, Canada, the United Kingdom, Ireland, France, Italy, Spain, Austria, Belgium, Australia, Germany, Sweden, Norway, Finland, and Denmark. Plans are underway to expand availability to Mexico, India, and the United Arab Emirates later in the year.
A global campaign showcasing the Oakley Meta HSTN features prominent athletes from Team Oakley and beyond, including Gabriel Medina preparing for surfing, J.R. Smith assessing wind conditions on the golf course, Ishod Wair and Boo Johnson capturing skateboarding moments, and Bicho Carrera performing at high altitude. The next generation of AI glasses will also be presented at major sporting events, starting with Fanatics Fest from June 20th to 22nd, followed by UFC International Fight Week from June 25th to 27th, with additional appearances planned throughout the year.
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Source: Mpost.io
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